Denotations and Connotations
What we can see already from the magazine front cover is a image of T.I. in a white suit which matches the background of the magazine, from my own knowledge I know that T.I. had been in prison for nearly a year and he had recently come out, the reason why he’s wearing white could show that he is now a happier man. The statement next to him which says “T.I. HAS THE LAST LAUGH” could mean that people who were happy that he went prison and were laughing at him are now not acting in that way because he is shown be smiling as if he were laughing himself because his current state is a great one, he is making money from his music and is re-gaining his old fans and gaining new ones as well. T.I has been put in front of the masthead so that he can be shown as the key importance of what is being shown on the front page, the masthead of the magazine isn't what is supposed to catch the eye of the audience.
The costume he is shown be wearing is a humble and calm one which makes his happy face and bright white teeth stand out, his bow tie is hanging loose which could mean that T.I. is calm and relaxed. There doesn’t seem to be any props used on the magazine front cover. The setting is just a basic white background. The lightning is a calm and subtle one to make him shine as we can see on his forehead there are some light bits which could be a way of showing that T.I. is out of his dark phase when he was in prison and is now a better man than he was before going to prison. The non-verbal communication is his facial expression a full faced grin with his head held high showing that he is proud of himself now.
The anchorage used in the magazine is “T.I. HAS THE LAST LAUGH” but mainly the “Last Laugh” part because a reader would be confused on what that meant if there wasn’t a picture of T.I. in that current facial expression, a sort of happy laughing one, the meaning of the actual picture and magazine as a whole is to give readers a insight of how T.I. is now, a reformed person, someone who didn’t know about T.I.’s past wouldn’t understand the anchorage which is being shown on the magazine.
Magazine Conventions
I think that the masthead (logo)which is VIBE is to try and make us think what VIBE is being given off from the magazines front cover, it could be a positive vibe because of the colour suit T.I. is wearing, if the font colour for VIBE was perhaps dark blue or black it would be giving off a negative vibe followed by a less appealing picture. Certain words and phrases used on the front cover seem to be giving off subliminal messages to me such as “BOUNCES BACK” which could be meaning that T.I. bounced back from his darker phase, “MAD DRAMA” which could also be the information that was given off to the media which caused controversy, just little words which a fan of T.I. would probably be able to spot out and think about what T.I was like before and what he is like now. There isn't any low level lighting but it does seem a little bit bright which could be the magazine once again trying to make T.I look like a good changed person.
Target Audience:
I believe the target audience for this magazine are for people who are aged above 17, the font isn't a cartoon childish one but more a sophisticated bold font which wants to get messages across, if this magazine was targeting elderly people, the font would be allot less modern, the same as if it was targeting children, the font would most likely be a comic sans which would appeal more to that age group.
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